From Matcha To Earl Grey

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Notes of tea aren’t totally new in the perfume world; Early adopters of the trend include Guerlain’s Aqua Allegoria and Elizabeth Arden’s White Tea range, but the latest iterations borrow from modern sips ranging from chai to matcha, and everything in between. (“The earthy, green addition of matcha in a perfume can feel grounding and calming, taking you back to that matcha moment in the morning,” Michelle Feeney, founder of Floral Street, told us last year.) Like the signature brewed beverage, tea-infused fragrances across the board have a certain airy lightness about them (somewhat of a palate cleanser compared to the polarizing, cloying nature of gourmands), and generally aren’t the strong, heady types that can easily overpower a room. As such, they’re ideal for wearing alone during the daytime or even layering with other perfumes to create a bespoke result.

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