Brands love talking about loyalty. They hand out fake money with expiration dates and call it gratitude. But loyalty only flows one way, and it’s not toward the customer. When someone turns the tables and uses the same system for personal gain, the outrage feels almost moral. As if giant chains have feelings. Sometimes efficiency looks like revenge. A refund processed cleanly, a policy obeyed word for word, and somewhere deep in corporate headquarters, a statistic goes slightly wrong. That’s what winning looks like now, not passion or protest, just reading the terms and clicking submit.
Shopper outsmarts Kohl’s with their own Black Friday return policy, ending up with a full refund, extra store credit, and a $100 gain: ‘They didn’t budge so I did exactly what their policy allowed’ – FAIL Blog
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